Hi, I'm a
visual designer.
My work usually lives
on screens and
occasionally escapes
onto a wall.

I'm a visual designer with six-plus years behind me, mostly in campaign, brand and retail. What I love most is the quiet puzzle inside every brief: you're handed one brand idea, and then you get to work out who it becomes on someone's phone, in an inbox on a busy morning, and on a wall someone walks past on their way home. Same heart, three different ways of showing up.

Most of my career has been in-house, and honestly, that's where I've found my feet. I've worked across financial services and hospitality, on everything from paid social and email to store signage, POS and the digital interiors for new store openings. Some of my favourite work has been alongside teams in other markets, helping them make a brand feel truly their own. More than any brief, that taught me how to listen first and explain a design decision in a way that actually lands.

And for a while now I've been building AI into how I work, mostly so I can spend less time on the repetitive parts and more on the ones that really need care.

"Good design balances creativity, clarity and purpose."